Every leader I meet with wants to grow faster…
Makes sense, growth is the game.
However, almost none of them are using the channel with a 36-to-1 return.
If we’re not there already, we’re moving into a time of war…and the battlefield is growth.
Building an audience.
Scaling content.
Capturing search traffic.
Cold email outreach.
Social media engagement.
Nobody ever asks me about email marketing.
Which means most companies are paying to acquire leads they'll never follow up with, building audiences on platforms they don't own, and working three times as hard for a fraction of the return.
Email marketing is NOT dead.
The most profitable brands I’ve worked with, not to mention the personal brand of EVERY guest on the podcast, leverage email as a top three channel for growth.
…they just don’t talk about it.
When you build an audience on someone else's platform (LinkedIn, YouTube, Substack, etc), you are a tenant.
Tenants get evicted. The rules are easily changed for tenants.
Instagram owns your follower count. LinkedIn owns your connection list.
Your email list doesn't belong to the platform you use (it’s an open protocol).
At Agency Nation, we built a list of 40,000 independent insurance agents. That list was the primary marketing channel that drove more than 800 people to attend Elevate 2018.
Not paid ads. Not social media. Not PR… Email.
At Rogue Risk, we built a lost opportunity pipeline.
Every prospect who ghosted after a quote was added to an email sequence. Most agencies would have written those off as dead.
We followed up with value consistently over months.
Email made the second, third, fourth, etc., contact free.
A national insurance organization acquired Rogue Risk in 2022.
Whether they realized it or not, email was at the core of why our Easy Mode business model worked.
What's stopping you from starting your list today?
Hit reply and let me know, maybe I can help.
This is the way.
Hanley.
P.S. If you’re going to take email marketing seriously, you need the right tools. I recommend using either Kit (formerly ConvertKit) or beehiiv (what I use) for two reasons: 1) Deliverability, and 2) Continual project improvements.
